Hello everyone!
Welcome to today's session, Introduction to OverDrive Marketplace. We are so happy to have all of you joining us live. And a special shout out to those of you who will be watching this on demand.
This session is going to benefit
Public. professional. and academic library staff who are brand new to OverDrive Marketplace. Before we begin I'd like to introduce ourselves.
So my name is Lauren Bajda, I am a product trainer at OverDrive. I've been here for six years and I teach Marketplace and Libby, the library reading app.
And I'm joined today by my colleague Emma.
Hi everyone! My name is Emma Ewyer and I'm also a product trainer on OverDrive's training team alongside lauren. I've been at OverDrive for nine years and we train libraries on Libby and Marketplace.
Thank you Emma
So let's talk about how we can get the most out of our session today. First there will be some opportunities for you to check your understanding using polls and chat. We will enable those at the appropriate times.
In addition you can earn a certificate of attendance for this webinar by completing our short webinar assessment. And we'll share that at the end of this session.
And that assessment will also be available for those watching on demand.
Next if you have any questions please feel free to direct those in Q&A. And you can turn on or off closed captions. We have Jane and Kristin in in the chat today answering those questions for you.
Finally we are recording today session and you will receive a follow up email around this time tomorrow with a link to the recording, a pdf copy of the presentation, and a link to that post webinar assessment.
So in our webinar today we are going to share an overview of what Marketplace is.
We'll demonstrate a variety of tools that you can access in Marketplace
We'll discuss the lending models.
And we're going to leave you with some fantastic resources.
And we always love to start off with a check in poll.
So I am curious which of the following tasks are you responsible for regarding your digital collection with OverDrive?
I'm gonna go ahead at the an turn on the poll.
So the poll is now launched.
Go ahead and select which of the tasks you are responsible for. There is an N/A option as well.
Excellent I see those results coming in.
We are seventy five percent in.
So I'll close this in three
Two
And one
And let's share those results.
So it looks like the majority of you today are responsible for purchasing. Which is definitely handled in Marketplace. Followed by reporting, supporting, and more.
Wonderful! Thank you and that really helps us as we guide the conversation today.
Okay so starting off. What is Marketplace?
Well Marketplace is your source for digital library success.
It is the back end shopping and administrative portal for staff members.
To access you're going to visit marketplace.overdrive.com. We encourage you to bookmark this link for quick access especially if you're in here often. This experience is very similar to other online shopping websites. You pick what you like you put it in a cart and then you purchase.
But Marketplace also provides you with the tools to manage your digital collection and share valuable information with your stakeholders.
So after you purchase or curate titles in OverDrive Marketplace, your users will see them through your OverDrive website and Libby, the library reading app.
Now to get started, a Marketplace account will be set up for you, if it hasn't already.
OverDrive will send you a Marketplace welcome email
With your username and a link to activate your account.
You'll go to marketplace.overdrive.com to sign in with your account and a password that you create.
And a quick tip for any Advantagelibraries.
For most users, your username will contain ".lib." short for a library. If you're signing into an Advantageaccount, your username is going to have ".adv." short for Advantage.
So when your username is set up.
You will be assigned certain permissions.
And I want to show you what these look like.
User permissions are determined based on what you can and can't do in Marketplace. Really there's a lot of features in Marketplace, so if you don't need access to them, it is kind of nice just to be focused in on what you need to be doing there.
Now these permissions are totally customizable.
And it ensures that the individuals will have access to only the tools that they need.
As you can see here permissions are separated into three categories. We have admin
Purchasing and shopping.
You can always reach out to your Marketplace admin at your library and request access to Marketplace.
Or you can contact your OverDrive account manager to learn more, request advice, or explore options for your library. If you don't know who your account manager is you can always ask us in chat today
In Q&A, excuse me.
Now you'll often hear us use the term shared collection and that's going to refer to your consortium's main content collection.
For example, if your library system has a shared digital collection
All branches will share access to those titles.
OverDrive also offers a way for individual libraries to offer specialized content just for their users,
Reduce wait times on popular titles,
And more.
With Advantage, libraries who are members of a shared collection can purchase additional titles
Or copies just for their users.
If you would like to learn more about Advantagefor your library, please reach out to your OverDrive account manager.
At this time I'm gonna go ahead and pass it over to Emma.
Thank you Lauren. Now let's take a look at how Marketplace and Libby connects. So the first way is through shopping. With Marketplace you can purchase digital titles to meet the needs of your community and your users can access these titles in your digital collection using Libby and your OverDrive website.
You can also let Marketplace do the shopping for you with automated carts and optional purchasing tools. These data driven ways allow Marketplace to automatically build carts or submit purchase orders based on any criteria that you set.
Next up curation.
Think about your physical library. There's likely book displays when you walk in on tables or on end caps. And with Marketplace you can curate your digital collection to guide your user discovery.
These show up on the library tab for users in Libby.
Marketplace administrators at your library can set or edit your library's lending settings including loan and hold limits. As well as lending periods for ebooks and audiobooks and more.
Under Admin they can also rearrange the content sections on your library's homescreen in Libby.
By default these will display in a specific order. But libraries can customize the order of items like campaigns, curated collections or lists, catalog guides,
And Extras for their library.
Now what's great is that the relationship between Libby and Marketplace also works in reverse. You can get insights on how your users are engaging and interacting with your digital collection through Marketplace dashboards and reporting.
In addition you can manually or automatically weed titles to hide them in Libby and your OverDrive website.
As an example, you might want to weed an expired Metered Access title if it has zero holds.
In Marketplace, you can also manage billing. So view, pay, and manager invoices. Purchase content credit
Manage budgets for certain lending models and more all in one spot.
There's also news and updates where you'll quickly be able to find content sales,
Product updates, and connect with OverDrive on social media.
You can also feel empowered to assist your end users on the back end with Marketplace end user support tools. For example if a user gets a new library card you can merge user ids to keep their checkouts and holds in Libby and the OverDrive website consistent. This is also where you can find your OverDrive account team and all of their contact information.
Now let's go ahead and explore Marketplace firsthand.
Now I'm going to turn off my camera so we can focus on the Marketplace demonstration.
Here we have
Our Marketplace home page.
Now a few things to note right away. In the upper right hand corner of the Marketplace screen you'll see your name and your library name.
If you're signed into an Advantage account you'll see both the name of the shared collection and the Advantage library.
In the upper right hand corner next to your name
You'll also see settings.
Underneath settings this is where you can check things like your account balances. You can update your preferences to include your search presets,
Your Marketplace language,
And your email notifications.
You'll also be able to view a un those account balances like estimated content credit or available budgets.
Now at any time in Marketplace you can tap this logo in the upper left hand side of your screen to return to the home page so that you can navigate between all of the sections in Marketplace.
Across the top we have a blue navigation bar. Again this is what designates the different sections of Marketplace. So from left to right we have shop.
By default, when you sign into market player you will be shopping and the One Copy / One User and Metered Access section.
You can perform a quick or advanced search in the top of your screen.
And from the shop tab drop down you'll see that you can shop between different lending models. So here you'll see Cost per circ,
Simultaneous use,
Libby Extras like Craftsy or Artist Works
You can let Marketplace do that shopping for you with purchasing tools, and you can purchase content credit so that's credit on file
To shop from.
To the right of the shop tab we have insights.
Insights is where you can run reports. The most popular are highlighted. So that includes checkouts where you can look at all checkouts during a specific time period.
Current holds where you can view titles that your users have on hold and see the current average wait period.
Purchase orders
This is where you can view past purchase orders in that One Copy / One User and Metered Access lending models.
And title status and usage.
This is a really robust report that shows real time data about titles in your collection.
To the right of those popular reports under insights you'll see a summary of your digital collection over the last thirty days. So this will show you current holdings and various activity that you can update the date range.
To the right of insights we have this little tab here called patron interests.
This includes data from Libby to highlight how well things like your curated lists or campaigns or your notify me tags are doing in
Libby.
It also highlights titles in your collection with top checkouts or top holds.
And then lastly we have trends
This is at a glance information on how your collection's activity has changed over time.
You can change the starting month based on your fiscal year.
Next under our navigation bar we have at the admin tab.
Now those with library site admin permissions can do several things
This includes adjusting your Marketplace settings.
You can add or edit your Marketplace users.
You can customize your Libby layout page.
Edit user policies. So that's the default lending period, total number of loans or holds. You can manage weeding.
You can assign content access levels to titles in your collection.
You can upload local content. So think historical documents or works by local authors or anything that you have the rights to.
You can choose whether to order MARC records for each lending model. If so, you'll select which MARC record provider you would like to use.
And if you do choose to receive OverDrive free MARC express records, those will appear in the final subtab.
You won't see monitoring and diagnostics, those just appear in our demo account.
To the right of admin we have curate.
This is where you can build collections of titles that you've purchased and highlight them to Libby and your OverDrive website.
Next we have news.
This is where you can see sales and product updates like our current end of the year sale. You can find excellent titles at a discount. You can also connect with us on social media and see those key product updates and news alerts.
To the right of the news tab we have billing.
As you'll see from that drop down, billing is where you can view your invoices.
You can adjust the invoicing frequent.
You can look at your content credit history. And you can manage budgets for things like cost per circ lending models or external services, those Libby extras.
Marketplace makes it convenient because everything is centralized so you'll be shopping purchasing and paying your invoices all in the same portal.
Next to billing we have support.
Now the support section is where you can really feel empowered to assist your end users with these tools.
You can utilize options to manage holds or return titles to help out your users. You can access all of our help and resource pages.
You can also, on the bottom half of this page, submit ticket to OverDrive
For technical support, invoicing support,
Or authentication support.
Lastly if we scroll up on the right hand side you'll notice that you can contact your OverDrive account team. All of their contact information, phone and email, will be visible here.
The last tab on our navigation bar is featured.
This is where you'll see recommendations on lists of premium content that has been pulled by OverDrive's digital content librarians.
So if we scroll down you'll see that these are very timely and topical things like starred views, trending on book tok, and as we reach the end of the year you'll see all of those best books of 2023 lists.
Lastly if we scroll back up to our main navigation bar and all the way to the right you'll notice that we have this option to get help.
If we click get help it will take you out to our Marketplace help page.
This has easy to follow help articles and many of those resources have links to the training teams help videos as well. So you can see here that we have step by step on everything you could need on the help page based on each category at the top.
With that let's hop back into our presentation and over to Lauren for lending models.
Thanks Emma what a fantastic demo.
Okay so now that we've covered the basics of Marketplace, what about digital titles?
I'm going to start by providing a few comparisons.
So we're all familiar with print and those physical titles they are one in one out,
One user borrows a copy at a time, and you typically own them in perpituity. And they always have a risk of being damaged, lost, or stolen.
With digital content, terms of access are determined by publisher defined lending models.
Many of these titles are accessed by one user at a time.
But some can be accessed simultaneously by multiple users.
The lending models determines if the titles expire from your collection at a predetermined time
Or if they are perpetual use.
Lastly your users can customize their reading and listening settings in Libby.
So an overview. A high level overview of the four lending models available to browse and shop from in OverDrive Marketplace.
Add a glance we're going to be able to see how many users can access them at one time.
And if and when they expire from your collection.
So we start off with One Copy / One User titles.
These are most similar to physical titles.
Next is Metered Access.
These are broken down into four sub categories as shown on the screen.
These titles do expire from your collection
But you will receive an alert when those titles are about to expire. And we have a really great new tool to manage those expiring and expired metered access titles (Metered Access Manager).
Metered Access is a very popular lending model chosen by the big five publishers.
Next we have Simultaneous Use. Just as the name suggests these can be accessed by an unlimited number of users simultaneously.
These titles do expire from your collection after a predetermined period. And the only exception here is Project Gutenberg titles which you can keep forever.
And then Cost Per Circ.
These allow you to cherry pick titles you would like to add into your collection and you are only going to pay when a user borrows the title. So that makes us a really nice model for testing out the popularity of books
Or for libraries with limited budgets.
Now under this lending model you can set a monthly target budget for these Cost Per Circ or CPC titles in each format so ebook and audiobook that way you don't go over your cap.
Alright well this was just an overview we do have additional materials if you need to learn more about lending models. And as always your account manager is available to help you decide which models could be used to really maximize your budget and usage.
At this time we're gonna pass it back over to Emma to show you how these lending models appear in Marketplace.
Thanks Lauren. So let's hop back into Marketplace and look at these lending models of first hand.
When you sign into Marketplace I do want to note that the prices will be shown in your native currency and the dates will show in your native date format. So keep that in mind as we look at a few things today.
Now again the default in Marketplace that you will be searching is One Copy / One User and Metered Access.
So I'm going to go ahead and search for a title using this quick search bar at the top.
I'm gonna search for
Butcher
If spell it right and blackbird.
I've been hearing a lot about this title.
And we can see our results, Butcher & Blackbird by Brynne Weaver.
I'm gonna go ahead
And click on the button to add this to a new cart.
So let's name it something helpful like trending titles.
Go ahead and click Create.
And that as easy and quick as it is to search in Marketplace and add a title in the One Copy / One User or Metered Access lending model to a cart.
If we tap back to our Marketplace home page using that logo and go back to the shop drop down, we'll see that underneath One Copy / One User and Metered Access is that Cost Per Circulation lending model.
Let's explore cpc.
So once you have selected the lending model, you'll see that the search bar adjusts accordingly at the top of the page.
Under the cost per circ lending model you pay only when your users borrow titles.
You will manage a monthly budget for both ebooks and audiobooks.
Then you will add titles, one of the time, to your cost per circ plan. So as you can see here you'll have the option to add a cpc title if you have that item in your collection as cpc and you'd like to remove it.
This button will say revoke.
Scrolling back up to that shop tab. If we click the drop down the next area we can shop is the simultaneous use lending model.
(Loading)
Once we navigate to simultaneous use you'll see that this section works a little bit differently.
Before you're able to search for any specific titles
You will need to select a simultaneous use publisher.
Now as soon as my Marketplace loads those results
You'll be able to see what I mean.
So you will select of the publisher that you're interested in
In the Simultaneous use lending model.
From there you will then be able to purchase a plan.
The plans often have a set number of titles from a publisher's catalog for a flat fee.
Those items can be borrowed by an unlimited number of users at the same time.
Now it seems that Marketplace
Is having a hard time opening to our simultaneous use section. Probably because there are so many great titles and publishers that you can explore there.
I am gonna click back to our home page to reset
And see if I can access it again that way.
And we will just give it one more minute.
We have some wonderful resources if you'd like to explore the simultaneous use lending model. We can post those in chat. And I encourage you to explore this area of Marketplace as you sign in. Be sure to shop each lending model to become familiar with that.
As I'm unable to access that section of Marketplace, I want to be cognizant of our time. So let's go ahead and go back to Lauren and the presentation to wrap us up.
Thanks Emma!
We always love when something pauses during a live demo don't we.
Okay
So let's talk about resources.
First we're going to start with some step by step written instructions on how to do everything in Marketplace. This is something the OverDrive team refers to all the time and we encourage you to as well. That's our Marketplace help page.
Next our resource center has a suite of how to videos for those of you who are more visual learners.
If you'd like to learn at your own pace we do have an elearning module which will walk through the basics of Marketplace. So that'll a recap we covered today and go a little bit more in depth.
And you can always reach out to your account team with questions.
Now we would love to see you at a future session. We do have Getting Started with Libby in the new year, January 18th.
And then we're going to be doing one to two webinars a month for the 2024 year so keep an eye out. Those are available on the Resource Center.
And remember if you can't attend any of our webinars live, registering will ensure that you will receive a follow up email with a link to watch the recording and access more materials.
So if you are ready to take our post webinar assessment, Emma's going to share that link in chat.
And this will also automatically appear when you close out of the webinar today.
This assessment should take you no more than five minutes. And at the end you will earn a certificate of attendance that you can customize with your name and date.
So we do have a minute and I think it'd be really fun if you have a chance to stay on
Here with us for a second, I'd love to hear from you.
So Emma if you don't mind opening up chat for us, I threw this in at the bottom just now. I'd love to hear what tools you hope to utilize in Marketplace based on everything you heard today.
So I encourage you to share to all panelists
And attendees so we can all see.
So for example are you hoping to utilize the shopping,
Reports,
That curating tool,
Billing.
Maybe exploring the different lending models.
So go ahead to take a minute to write what you hope to utilize in Marketplace with your role.
Excellent someone said reports.
Someone else said, "I'm really interested in exploring the insight section."
That is the best section for those of us who love data.
The patron interest report is really fun too to explore.
Reports and insights.
Yes
Timbra loves data.
Lots a good charts in there and like pdfs you can export so that's good to share a stakeholders too.
What else? What you hope to utilize in Marketplace?
Well as you continue to put those in chat we are so grateful that you chose to spend thirty minutes of your day with us. We hope that you learned something new and that Marketplace will be beneficial for you. A quick reminder that we will email you tomorrow the recording and a pdf copy of the presentation.
So at this time we are going to end the audio portion. But we will be staying into Q&A for about five minutes to answer any of your remaining questions. So go ahead and direct those in Q&A.
Well thank you again for joining us.
Happy reading and happy holidays!